Content Marketing Manager
Atlanta, GA
Full Time
Versitech/Tonic/Bold Integrated Payments
Mid Level
Company Overview
At VersiTech, we transcend the traditional boundaries of a tech company. We’re innovators at heart, problem-solvers in action, and growth partners in spirit. Our legacy is a commitment to forward-thinking and customer centric solutions, tailored to our partners and merchants within the hospitality industry. In every solution we create and every service we offer, our ethos is clear — technology should not just be advanced but also accessible and user-friendly. We focus on building lasting relationships, deeply understanding the challenges our clients face, and fostering their success every step of the way.
VersiTech’s two product lines, BOLD Integrated Payments and Tonic POS Software, are meticulously crafted to meet the dynamic needs of modern businesses. Together, our product lines achieve a full sit-to-stand customer experience for restaurants, bars, nightclubs and others in the hospitality space.
Who We Are
We run on a rapidly growing and widely accepted business operating philosophy called, “EOS” (Entrepreneurial Operating System). In learning to utilize EOS, you will have the ability to drive growth and be an empowered decision maker, something that you can’t get in large, slow-moving organizations.
We strive to live our values every day and, in every way, and are looking for others who feel the same way:
How will you make an impact in this role?
In this role, you'll be responsible for developing and executing engaging content marketing campaigns that drive qualified leads and increase brand awareness, resulting in improved website traffic, higher conversion rates, and increased sales. This means you will work closely with the Sales and Product Marketing departments to ensure alignment between marketing activities and sales goals, and to create content that effectively resonates with our target audience. You will create and manage a content calendar, write and edit various types of content (including blog posts, articles, website copy, and social media updates), and track and analyze content performance. You will report into the Director of Content Strategy
What will you be doing on a day-to-day basis?
You know you are successful when:
Top Candidates will demonstrate the following:
The hours of operation for this role will fall within 8:30AM-5:30PM EST. This is a hybrid role with expectations of being in-office 2-3 days per week with very light expectations of travel.
We stand behind our colleagues and loved ones with benefits and programs that support one another’s holistic well-being. That means we prioritize physical, financial, and mental health through each stage of life. VersiTech benefits include:
If you are the kind of person that serves with a people-first mentality, leans into a vision that people can get behind, and enjoys being a part of a fast-growing organization, we want to talk with you!
VersiTech, LLC is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility in the U.S. is required as VersiTech, LLC will not pursue visa sponsorship for this position.
At VersiTech, we transcend the traditional boundaries of a tech company. We’re innovators at heart, problem-solvers in action, and growth partners in spirit. Our legacy is a commitment to forward-thinking and customer centric solutions, tailored to our partners and merchants within the hospitality industry. In every solution we create and every service we offer, our ethos is clear — technology should not just be advanced but also accessible and user-friendly. We focus on building lasting relationships, deeply understanding the challenges our clients face, and fostering their success every step of the way.
VersiTech’s two product lines, BOLD Integrated Payments and Tonic POS Software, are meticulously crafted to meet the dynamic needs of modern businesses. Together, our product lines achieve a full sit-to-stand customer experience for restaurants, bars, nightclubs and others in the hospitality space.
Who We Are
We run on a rapidly growing and widely accepted business operating philosophy called, “EOS” (Entrepreneurial Operating System). In learning to utilize EOS, you will have the ability to drive growth and be an empowered decision maker, something that you can’t get in large, slow-moving organizations.
We strive to live our values every day and, in every way, and are looking for others who feel the same way:
- We are ALL IN: committing wholeheartedly to a single vision and focused to achieve success for ALL involved - our employees, our partners, our vendors, our communities.
- We are HUMAN: grounded in accountability, genuineness, and the strength of our relationships and different perspectives.
- We DARE TO BE DIFFERENT: embracing a culture of fun and approachability, prioritizing our partners and team members first.
How will you make an impact in this role?
In this role, you'll be responsible for developing and executing engaging content marketing campaigns that drive qualified leads and increase brand awareness, resulting in improved website traffic, higher conversion rates, and increased sales. This means you will work closely with the Sales and Product Marketing departments to ensure alignment between marketing activities and sales goals, and to create content that effectively resonates with our target audience. You will create and manage a content calendar, write and edit various types of content (including blog posts, articles, website copy, and social media updates), and track and analyze content performance. You will report into the Director of Content Strategy
What will you be doing on a day-to-day basis?
- Develop and implement a comprehensive content marketing strategy aligned with VersiTech’s overall marketing goals and target audience needs.
- Conduct in-depth research to understand our target audience, their pain points, and their content preferences.
- Create a content calendar that outlines content topics, formats, and publishing schedules.
- Produce high-quality, engaging content in various formats, including blog posts, articles, white papers, ebooks, infographics, videos, and social media posts.
- Collaborate with internal and external resources (e.g., subject matter experts, freelance writers, designers) to develop and produce content.
- Ensure all content is consistent with VersiTech’s brand voice, style guidelines, and SEO best practices.
- Manage content distribution across various channels, including our website, blog, social media platforms, email marketing, and industry publications.
- Optimize content for search engines (SEO) to improve organic visibility and drive website traffic.
- Conduct keyword research and incorporate relevant keywords into content.
- Monitor content performance and analyze data to identify areas for improvement and optimization.
- Collaborate with other marketing team members to ensure content aligns with overall marketing campaigns and initiatives.
- Work closely with sales and product teams to understand customer needs and develop content that addresses their challenges.
- Communicate effectively with stakeholders across different departments to gather information and feedback.
- Track and analyze content performance metrics (e.g., website traffic, engagement, lead generation, conversions) to measure effectiveness and ROI.
- Use data and insights to refine content strategy and optimize content for better results.
- Stay up-to-date on the latest content marketing trends and best practices.
- Assisting various marketing departments, such as graphic design and tradeshow initiatives
You know you are successful when:
- A content calendar remains up-to-date and available for all internal team members
- A healthy backlog of content is available with information that sets up VersiTech and its brands as thought leaders in the respective industry
- All departments are involved in the collaboration of topics and feel their needs for messaging are being delivered on time and to the appropriate audiences
Top Candidates will demonstrate the following:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field or 3+ years of experience in content marketing, preferably in a B2B environment.
- Excellent writing, editing, and proofreading skills.
- Strong understanding of SEO principles and best practices.
- Experience with content management systems (CMS) and analytics tools.
- Ability to work independently and as part of a team.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
The hours of operation for this role will fall within 8:30AM-5:30PM EST. This is a hybrid role with expectations of being in-office 2-3 days per week with very light expectations of travel.
We stand behind our colleagues and loved ones with benefits and programs that support one another’s holistic well-being. That means we prioritize physical, financial, and mental health through each stage of life. VersiTech benefits include:
- Competitive base salaries
- 401(k) program with available company match
- Variety of medical, dental, and vision insurance plans to choose from
- Robust supplemental insurance offerings - life insurance, disability benefit, & even discounts on pet insurance!
- FSA/HSA availability
- Employee Assistance Program, Caregiver Support Program, & an Adoption Assistance Program
- Career development and training opportunities
- 2 weeks PTO, plus 7 major holidays
If you are the kind of person that serves with a people-first mentality, leans into a vision that people can get behind, and enjoys being a part of a fast-growing organization, we want to talk with you!
VersiTech, LLC is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility in the U.S. is required as VersiTech, LLC will not pursue visa sponsorship for this position.
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